Organic food sales rocketed last year, according to the latest Soil Association report. Congratulations to the organic movement, for spreading the message successfully. Congratulations to the buying public, who are clearly getting the message.

Organic food production looks after the environment and ecology better. Buying organic supports this. Buying 'non-organic' merely pumps money into the pockets of those who do the opposite - the multi-national agrochemical industry.

The problem that now faces the organic movement is how to keep up with demand, to prevent loss of customer loyalty. Converting to organic is hard work and costly. World supplies of wheat are low, forcing up the prices of non-organic wheat on the world market and reducing or abolishing the incentive for farmers to convert.

The message to government is clear: The voters want organic food. Set about providing adequate incentive to fartmers to convert to organic, to safeguard supplies for the current demand and to allow for the next inevitable growth spurt in demand. This is not just a market forces issue. Current government support or other hidden support still favours the chemical sector.