by
Chris Day
on Wed 03 Sep 2008 05:59 BST
While applauding any attempt to 'clean up' the pet food industry act, two recent moves can only be seen as window dressing.
Firstly, vet Joe Inglis's campaign to tighten up pet food labelling, while obviously a step in the right direction, could, if successful, give more respectability to misleading or 'economical' labelling. He has the profile. Why not go the whole hog and advocate fresh feeding? To make comparisons with Jamie Oliver's campaign for human food is not appropriate since, while saying natural food is best, he has not openly condemned processed food for pets. Additives and generic labelling are not the only evils. Much of modern processing destroys the food.
http://www.dailymail.co.uk/news/article-1050954/Pets-bad-diet-develop-behaviour-problems-says-vet-leading-Jamie-Oliver-style-crusade.html
Furthermore, the proposed trial on 'hearing dogs for the deaf' will be nothing short of animal experimentation, which should be beneath him.
Secondly, the new pet food range by 'Pedigree®' illustrates how the manufacturers are willing to hijack the 'natural' tag and fudge the issues with their advertising. The range is called 'Better by Nature™'. This range neatly pre-empts the above campaign (I assume and hope there's no link here but the timing is impeccable, even uncanny). It is still processed to hell and back and should never be confused with the real thing.
http://www.pedigreebetterbynature.com/betterbynature/Homepage/index.aspx
This campaign is bound to net millions, if not billions, for an already bloated industry. The industry is worth $45 billion in the U.S. alone (over $14 billion in Western Europe). Not bad for an industry that shouldn't exist at all. Don't be confused by campaign 'hype' and advertising gimmicks. Get down to the real issue. If processed (freeze-dried or canned) food is best for our dogs, we should be eating like that too! If fresh is best for us (preferably organic), then likewise, it's best for our dogs and cats.

Garish supermarket display
I shouldn't moan, I suppose. The petfood industry is possibly the main reason I'm in business, trying to clear up the health mess it leaves in its wake!
[Why not take a look at www.alternativevet.org , while you're here?]